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Book cover, asset and campaign collateral design for the release of Little Red by author Red Wolfe. The book subject is a contemporary fusion of classical mythologies and horrors sculpted around the coming of age story of a teen named Roisin.
The publishing house Vixen and Red Wolfe decided that an iconic illustration that captured the tone of the book was the ideal way to showcase and promote the story. The wide open mouth of a wolf featuring a bottomless dark descending abyss was created to signify the character Roisin's journey and evolution.
Campaign collateral also includes a promotional postcard featuring testimonials and book release info as well as a complimentary bookmark with every book purchase.
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